How we price the floor

Fashora is a clothing shop for women and men on Ocean Avenue in Long Branch. The rail is built the way a good local floor should be built: dresses, shirts, tailoring, denim, and knits you can actually wear this week.

Before a price goes on a tag, we look at what comparable cloth sells for elsewhere. The Fashora price sits about 15 to 20 percent under that market figure. The saving is on the tag, not hidden in a thinner fabric or a skipped finish.

You will see two numbers on each piece. The higher figure is the market reference. The lower figure is what you pay here. Sale badges mark the deeper reductions.

How we price the floor

Notes from the shop